Gob Smacked

Today I received an email from an international FMCG giant using the contact email from my business. Ironically I was in the process of relaunching via a blogspot owing to a technologically awkward week, however the email came through the former email.

On first instance I'm chuffed - I've done something good enough to register on the radar of such a powerful company.

And then... I read the email. They think, based on my "blog" (even though they came through another site) I might be interested in what they are doing - launching a corporate website an Ambassador website aimed at promoting balanced nutrition. Behind this is an impending launch of a product (of which I may receive free samples) called "vegie pourover".

WTF?

Yes, I am interested, but not in the way they think I am. I find the entire concept repugnant. A company that has nothing to do with fresh produce is purporting to be an ambassador of balanced nutrition is morally reprehensible.

And finally, I am insulted. Is my message so queer, is my writing so obscure that I could be mistaken to tout this brand? Or do they think I am that fickle, that desirous of their attention that I will promote their product for nothing? I would not promote their product for cash, it is exactly what I think is wrong with the way food is marketed and retailed.

And that, dear readers, is where we have the power... These companies are starting to realise that a thinking minority of consumers, people who are bold enough to stand up and express an opinion - bloggers, have some influence and power on the future of consumerism.

And that is a complement indeed!
...
Stickyfingers has also received the same email. As a professional marketer she has some interesting thoughts on the subject as well.