the f-word

It's only 20 minutes into the premiere episode of this show and it's clear who the target audience for Sir Ramsay is. Love him, hate him, or just see him as another celebrity chef filling a market niche, Gordon inspires passion...

Passion from the senators of our federal government who clearly haven't walked the streets most of Australia for a long time. I mean if you heared my effing neighbours get a bit effing excited then you effing wouldn't wonder what the effing deal is about...

Gordon's money clearly comes from the 40+ horny houswife set as we see him walking down the corridor in his smart Brit-dress (is it Ben Sherman or Paul Smith he's wearing?), performing an evocative strip to his pecs before putting on his whites.

However, once you get past this, there are two things that happen - some great dishes that would inspire husbands to drool (as mine did), thus keeping the married women on tap, and a bit of swearing to prove to us all he is still at his manly "tuffness".

I don't think the swearing is great, I don't think it's necessary. I do think it's a character he adopts and it's obviously rather lucrative. We argued about this at brunch on the weekend. My mum thinks it's unnecessary and uncouth, my thoughts are already expressed here, my sister who works in marketing says he knowingly accepts the brush he is tarred with, and my brother sees him as an actor.

Whatever your opinion, he's obviously onto something...

14 comments:

grocer said...

one last comment - is he wearing contact lenses or are his eyes really THAT colour blue?

Lucy said...

I didn't see it last night...turned the effing telly off, I did. Wouldn't be surprised if he is making his eyes 'bluer'!

Do you think that if he's not careful he might turn into a ridiculous paraody of himself? Still, obviously it's getting the punters in.

I vote for Paul Smith.

Foof Tales said...

it's been a while since there's been a media personality that polarises people as much as gordon. and as per usual, the most dissenting comments come from those who have experienced very little, usually only an ep or so of the usa hell's kitchen.

the 'mega blue' look is a digital enhancement effect added at the editing stage. gord does have very blue eyes, but if you look at some of the other diners, you'll see the effect.

Foof Tales said...

oh, and to this country's selective knee-jerking about swearing, one of the on-going battles I fight in the live music scene are councils who won't allow acoustic music and solo artists in neighbourhood pubs, for fear of "noise complaints".

however, it's perfectly acceptable for a group of blokes with schooners in hand, screaming obscenities at the saturday arvo footy match on the big screen, their dulcet tones wafting across the neighbouring parklands, filled with children, oldies, families, tourists...

Ran said...

I am not offended by his swearing but I am offended by the way he treats people. He treats them like shite and doesnt even give them a chance before he just goes off at them. I am not sure what the real restaraunt industry is like, and I know chefs are known for their tempers etc, but I think people still need to respect each other.

grocer said...

Lucy, I vote for Paul Smith too - being married to a bloke from Nottingham do I get a choice?
As for the parody - I hope he's a smarter man than that, but if it's what keeps his wife and kids clothed fed and watered...

foof, (should we shorten it to foofy?) I hear your points loud and clear. Perhaps if our society wasn't encouraged to see everything in black and white perhaps sentiment toward him would differ.

Ran, my mum similarly feels that some of the behaviour is abusive verging on bullying. I however, think that if you sign up for a show like that you've got a pretty thick skin and know what you're signing up for.

As for kitchen nightmares in UK, but especially USA, many of the chefs were cocky and needed pulling down a rung or two. However I saw one episode in a hotel set on the English channel where the head chef received nothing but respect and support from Gordon - attitude is a funny thing. I would like to clone him and send him to all the holiday towns I have eaten in to give the cooks there a right bollocking after showing me, THE PAYING CUSTOMER no respect for dishing up some of the crap (including food poisoning) they do.

Ed said...

Those contacts were very weird. I quite liked the F Word. The current one running with the man who made the monster - Marco Pierre White - is more interesting as Marco is quite eccentric. A nice change from Hell's Kitchen.
Who wouldn't vote for Paul Smith main main source of (challenging) underwear,socks and cloths in general.

Lucy said...

Grocer, no, you don't!!

grocer said...

Ed, he also does a beautiful perfume, and scarves... Thanks for stopping by...

Lucy, I'm not sure, but either way, in this case, it doesn't matter!

Ed said...

To be honest I think it's neither PS or Ben Sherman which would be a bit down market for him. It certainly isn't Duffer (Jamie Oliver). It leaves me quite flumoxed.

grocer said...

Saville row perhaps?

I do think Ben Sherman is a bit too mainstream for Sir Gordon, but at least I got you thinking Brit-fashion which is where I was headed.

Ed said...

The V necks aren't Paul Smith - he's a bit more fancy an patterned. I suspect John Smedley for his jumpers. Perhaps Belstaff for the leather jacket. As for the rest - no idea. Not Savile Row but probably from one of those fancy boutiques such as Browns or Voyage where they won't let you in if they don't like the look of you.

grocer said...

aha, perhaps. I was referring to the shirt in the "strip"

Ed said...

Waxing by Norm or Wandsworth