feed us another line

I don't really know why I thought a change of the guard at one of our major supermarkets would lead to a more pallatable set of ethics; probably because I am a dreamer, and romantically think that the world is a good and kind place. Which in fact, it often is, as long as you keep your nose out of corporate dealings and media myths.

again we have been inundated again with articles on the cost of food in relation to the drought and how we all better prepare ourselves for further price increases:

significant food price increases
drought begins to bite at the checkout

Apparently Woolworths group CEO, Michael Luscombe has said, "We will negotiate prices that are fair," Mr Luscombe said. "We help them in times of surplus and scarcity."

Now I haven't seen Woolworths help anyone but themselves in times of surplus nor scarcity. so far, all we have seen from WOW! is a donation of one day's profit to the drought cause. In light of that let me refer you back to a recent post on this blog where the amount of drought relief provided by the government is compared agains the nett profit after tax of Australia's top 2 supermarket retailers.

And with the media lapping up whatever the Wooworths' PR spin is, it's no wonder Mr Luscombe has a smug look of contentment about him!